That's Guy's House is an independent publisher of self-help and well-being books. They provide guidance for would-be authors on their writing journey offering help and personal support from their team of mentors as they realise their dreams of becoming a published author.
With the publisher experiencing significant growth and expanding their reach to work with authors on an international scale, there arose a need for a new brand identity that would aptly portray their increasing influence within the self-help and well-being publishing sector. Simultaneously, it was essential to maintain the essence of personalised support That Guy's House provides to their authors.
Through a series of workshops with the founder of That Guy's House, Sean Patrick, we took a deep dive into the essence of the brand and gained invaluable insights. From these sessions, we created a brand identity that exudes an air of positivity and vibrant energy. The identity provides the personal touch, a hand-drawn logo, partnered with the classical symbol of hospitality - the pineapple. To compliment the logo, we created an uplifting colour palette and typographic style. The refreshed and revitalised brand identity affirms That Guy's House as the publisher welcomes the next cohort of authors.
An engaging brand that creates a sense of inclusivity, extending a warm invitation for aspiring authors to enter the captivating world of That Guy's House.
