Bill Elms Productions is the North West region’s premier communications company specialising in the arts, live entertainment and ticketed events, successfully managing the marketing and PR for many high-profile events, festivals and venues.
For the touring production of Irish Annie's, a show that celebrates Irish culture, Bill Elms Productions sought a souvenir programme for the tour. The programme needed to include interviews, cast biographies, and sing-along lyrics, all while capturing the essence and spirit of the show.
Drawing inspiration from Irish imagery, design elements, and traditional pub aesthetics, I created a programme that authentically captured the essence and energy of the show.
The programme not only deepened audience engagement with its visually appealing keepsake that resonated with the show's themes but also boosted souvenir sales. Featuring interviews, cast biographies, and sing-along lyrics, its content enhanced the overall show experience, leading to positive reviews and word-of-mouth promotion.
